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5 Keys to Confidence


How to Say No Nicely without feeling guilty

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Make  Powerful Decisions.  Transform Your Life. Finding Your Inner Strength is a Journey and Starts with a Small Step

Hello I’m Annie Ashdown, you may know me from ITV 1 Kyles Academy or from being the best selling author of ‘The Confidence Factor – 7 Secrets of Successful People’ recently voted in the top 6 non fiction books alongside JK Rowling, Arianna Huffington,  and Sheryl Sandberg.

When are you going to decide to make the most of your life?

My programs offer strategies to help you optimize your life one step at a time. I am trained to listen and I am a highly skilled intuitive who will notice what you don’t say just as much as what you do say.  You will be amazed at what you can achieve with the right guidance and support.

Eliminate the Self Doubt That Stops you From Succeeding

Revealed: a proven blueprint for developing the robust confidence you need to take the necessary steps towards achieving your most important goals and completely transforming your life.

You Are Going to Love The Self-Confident New You.

Just for a moment, pause and ask yourself how it would feel to live the life you truly want to live –  more happiness, writing that novel, raising your fees, leaving your job and starting a business, overcoming fear of public speaking, believing in your worth, your talent, your potential?

What has stopped you?

Do you have a fear of failure, fear of success, fear of rejection? Do you dislike uncertainty and/ or worry about other people’s opinions of you?

If so, there is only one thing that has stopped you from reaching the success you truly want and deserve: self –doubt

One thing that stops you in your tracks.

Self -confidence is one of the core principles of success. Self – doubt is the obstacle to confidence.

Having self -confidence is proven to help you reduce stress and anxiety, and become motivated and resilient so you think clearly and make positive everyday decisions and smarter choices.  It eliminates the self – doubt that stops you from taking action and succeeding – so you can quickly move forward towards the success you deserve.

How do you ensure you are able to take the first step – and then subsequent steps to move you forward?

You develop a robust self -confidence and self – assurance.

That’s the secret of most successful people who have incredible levels of resilience and have overcome severe adversity.

When YOU develop unshakable confidence, you too, can become unstoppable. 


  • Having practical tools to feel motivated and inspired daily to increase the likelihood of seeking opportunities every day instead of shrinking back in fear?
  • Letting go of procrastination, self –doubt and anxiety which have prevented you from leading the life you deserve?
  • Moving forward from where you are to where you want to be?

Annie’s powerful programs are straightforward, practical  and effective and will show you how to:

  • Discover the secrets of success – without these you enter into a continual cycle of failure
  • Apply practical  NLP strategies, techniques and methods to reframe your engative emotions
  • Eliminate fear of rejection
  • Discover how the law of reciprocity affects your success
  • Gain recognition and self – respect
  • Learn social & perceived confidence
  • Learn how to reprogram negative self – talk
  • Overcome procastination and lack of motivation and move past it
  • Say ‘No’  nicely without feeling guilty
  • Get noticed for all the right reasons
  • Court risk with more self –assurance
  • Communicate, debate, pitch, present and handle difficult people and difficult conversations with confidence

My Story

I felt stuck for many years…  I was frustrated and struggled to speak up. I had limiting beliefs. I felt especially challenged when dealing with difficult  (almost impossible) people. No matter what I did, I felt more and more hopeless.  I didn’t feel heard, I often felt invisible and intimidated and I felt shameful and guilty whenever I said ‘no’.

I  got to a point where I knew something HAD to change.

I made a decision I owed it to myself to overcome my fears and step up to become the best version of Annie I could possibly be.

I am now committed to sharing my secrets;  tools and techniques that completely changed my life and led me towards living my dream.

My work as an international author, intuitive, master hypnotherapist, speaker and success coach means I am fortunate enough to be invited to work with some of the world’s leading companies and super successful individuals helping them get from where they are to where they want to be.

Working with Annie

Annie’s one – to – one programs are limited to a selected number of clients each year to ensure this exceptional service level can be sustained at all times and assure maximum support and maximum returns.

Over the last 13 years Annie’s clients have included A list celebrities, entrepreneurs, top achievers in business and companies such as Soho House, Champneys, The Mayfair Hotel, Tesco, Yahoo, Coutts, Amex, Nokia, Orange, Vertu, Boots, Royal Borough of Kensington and Chelsea, Chelsea Football Club, Bnp Paribas ITV, Sky TV, BBC, Waterstones, Women in Film and TV…

Annie has watched  her clients flourish and continues to offer the quality service and results that is expected of her reflecting her years in the coaching field, brand association and reputation within the personal development industry.

Book a Discovery Call Today

Annie would be delighted to discuss your requirements. By scheduling a ‘discovery call’ You will get a taste of what coaching can do for you. Annie can determine if you and her have the right “chemistry” to work together effectively. You will come away with a sense of clarity.  Annie will recommend a program she feels is most suitable for moving forward at the conclusion of the ‘discovery call’.


Approved by Get The GlossWhy wait another day to change your life? Call + 44 07739 388072 NOW.


What people say…


Anybody can call themselves a ‘Life Coach’ but it takes somebody unique like Annie to actually put the theory into practice and help people to help themselves. When we worked together on the ITV series, I told her that I though her methods were amazing!

– Jeremy Kyle


Annie Ashdown, you are at the credible end of life coaching. Your talent for engaging with people and allowing your warmth and integrity to create a rapport is second to none. I respect you enormously, not only are you gorgeous on the outside, but also on the inside, I will highly recommended your services.

– Jessica Huie, MBE
Adviser to Prime Minister on Enterprise Britain.


Annie’s expertise has helped motivate and inspire so many women. She is the leader in her field.

– Lynne Franks
Best Selling Author, TV Personality


Annie is full of wisdom with a wealth of experience and her techniques are amazing!

– Jo Hemmings
Author, Celebrity Psychologist, ITV This Morning


‘Annie Ashdown you are a brilliant coach. You are simply the best!.’

– Meg Matthews

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