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5 Keys to Confidence


How to Say No Nicely without feeling guilty

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Hello I’m Annie Ashdown, you may know me from ITV 1 Kyles Academy or from being the best selling author of ‘The Confidence Factor – 7 Secrets of Successful People’ recently voted in the top 6 non fiction books alongside JK Rowling, Arianna Huffington,  and Sheryl Sandberg.

Join me for a Life Changing Experience and Sign up for Get The Confidence Factor’ 

Launch Yourself Toward the Life You’ve Always Dreamt of.

Limited Offer

£49 instead of £297 

In this online interactive program, you’ll receive…

  • 25 videos and 22 audio’s
  • 7 Workbooks consisting of 190 pages
  • Access to Annie directly through a private closed Facebook page
  • 2 Subliminal, hypnotic MP3’s to supercharge your confidence  

Discover how to;

  • Speak up in an assertive,  non agressive  way
  • Discover the secrets of success – without these you enter into a continual cycle of failure
  • Apply practical  NLP strategies, techniques and methods to reframe your engative emotions 
  • Eliminate fear of rejection 
  • Discover how the law of reciprocity affects your success
  • Gain recognition and self – respect
  • Learn social & perceived confidence
  • Learn how to reprogram negative self – talk 
  • Overcome procastination and lack of motivation 
  • Say ‘No’  nicely without feeling guilty 
  • Get noticed for all the right reasons 
  • Court risk with more self –assurance


You will recieve TWO bonus gifts from best selling Hay House authors.

I felt stuck for many years…  I was frustrated and struggled to speak up. I felt especially challenged when dealing with difficult  ( almost impossible) people. No matter what I did, I felt more and more hopeless.  I didn’t feel heard, I often felt invisible and intimidated and I felt shameful and guilty whenever I said ‘no’.

I  got to a point where I knew something HAD to change.

I made a decision I owed it to myself to overcome my fears and step up to become the best version of Annie I could possibly be.

I am now committed to sharing my secrets;  tools and techniques that completely changed my life and led me towards living my dream.  

My work as an international author, clinical hypnotherapist, speaker and coach means I am fortunate enough to be invited to work with some of the world’s leading companies and super successful individuals helping them get from where they are to where they want to be.

Discover A Powerful, Proven Approach To Creating The Life YOU were Born to Live.

Annie Ashdown is one of the world’s leading authorities on confidence and her proven formula will empower you to catapult your success.

Dare to Dream, Dare to Desire, Dare  to be Bold!

Annie  will coach and guide you every step of the way, helping you to become empowered so you can thrive.

You Are Going to Love The Confident New You!

Why wait another day to change your life?

Working with Annie 1-1 

To ensure maximum support and maximum returns Annie only works with a limited amount of clients a year.

Over the last 13 years Annie’s clients have included A list celebrities, entrepreneurs, top achievers in business and companies such as Soho House, Champneys, The Mayfair Hotel, Tesco, Yahoo, Coutts, Amex, Nokia, Orange, Vertu, Boots, Royal Borough of Kensington and Chelsea, Chelsea Football Club, Bnp Paribas ITV, Sky TV, BBC, Waterstones, Women in Film and TV…

Annie has watched  her clients flourish and continues to offer the quality service and results that is expected of her reflecting her years in the coaching field, brand association and reputation within the personal development industry.



What is a ‘Discovery Call?’

You and Annie speak for 15- 20 minutes to determine if you and her are a match. She will ask insightful questions in order to get to know you. If you both feel you would work well together, Annie  will recommend what level of coaching  she feels would be the best for you at this time. 


What people say…


Anybody can call themselves a ‘Life Coach’ but it takes somebody unique like Annie to actually put the theory into practice and help people to help themselves. When we worked together on the ITV series, I told her that I though her methods were amazing!

– Jeremy Kyle


Annie Ashdown, you are at the credible end of life coaching. Your talent for engaging with people and allowing your warmth and integrity to create a rapport is second to none. I respect you enormously, not only are you gorgeous on the outside, but also on the inside, I will highly recommended your services.

– Jessica Huie, MBE
Adviser to Prime Minister on Enterprise Britain.


Annie’s expertise has helped motivate and inspire so many women. She is the leader in her field.

– Lynne Franks
Best Selling Author, TV Personality


Annie is full of wisdom with a wealth of experience and her techniques are amazing!

– Jo Hemmings
Author, Celebrity Psychologist, ITV This Morning


‘Annie Ashdown you are a brilliant coach. You are simply the best!.’

– Meg Matthews

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