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The Confidence Factor

In my book The Confidence Factor, I teach you  inspirational and practical advice on how to transform fear into self – assurance, conquer your inner critic and achieve the life you want and deserve.

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Maybe you are here because you read my book ‘The Confidence Factor’ or maybe you attended one of my talks, or saw me on Kyles Academy, ITV1 or perhaps you were doing a random Google search on ‘How to build your confidence’ and you landed here!

Regardless of how you found me I am SO pleased you did.

  • Are you tired of proving yourself?
  • Have you had enough of people pleasing?
  • Are you done tolerating people who disrespect you?
  • Are you tired of not feeling heard, not feeling visible, not feeling valued?

As much as 95% of what you do is the result of habit, NOT choice. I will teach you how to remove any blocks standing in the way of the life you want and deserve.

  I help smart, high-achieving women and men let go of:

Being a Perfectionist, A People Pleaser,  Listening to Their Negative Inner Critic, Procrastinatiion,  Lack of Focus, Self – Sabotage, Constantly Feeling They Need to Prove Themselves, Lack of self -belief.

The more you practise self – defeating behaviours the more they become who you are.  They get in the way of happiness, success and high self – confidence and self – esteem.

What you practise you become.

My programs offer strategies to help you optimize your life one step at a time. I am trained to listen and I am a highly skilled intuitive who will notice what you don’t say just as much as what you do say.  You will be amazed at what you can achieve with the right guidance and support.

My Story

I felt stuck for many years…  I was frustrated and struggled to speak up. I had limiting beliefs. I felt especially challenged when dealing with difficult  (almost impossible) people. No matter what I did, I felt more and more hopeless.  I didn’t feel heard, I often felt invisible and intimidated and I felt shameful and guilty whenever I said ‘no’.

I  got to a point where I knew something HAD to change.

I made a decision I owed it to myself to overcome my fears and step up to become the best version of Annie I could possibly be.

I am now committed to sharing my secrets;  tools and techniques that completely changed my life and led me towards living my dream.

My work as an international author, intuitive, master hypnotherapist, speaker and success coach means I am fortunate enough to be invited to work with some of the world’s leading companies and super successful individuals helping them get from where they are to where they want to be.

Working with Annie

Annie’s one – to – one programs are limited to a selected number of clients each year to ensure her exceptional service level can be sustained at all times and assure maximum support and maximum returns.

Over the last 13 years Annie’s clients have included A list celebrities, entrepreneurs, top achievers in business and companies such as Soho House, Champneys, The Mayfair Hotel, Tesco, Yahoo, Coutts, Amex, Nokia, Orange, Vertu, Boots, Royal Borough of Kensington and Chelsea, Chelsea Football Club, Bnp Paribas ITV, Sky TV, BBC, Waterstones, Women in Film and TV…

Annie has watched  her clients flourish and continues to offer the quality service and results that are expected of her reflecting her years in the coaching field, brand association and reputation within the personal development industry.

Book a Discovery Call Today

Annie would be delighted to discuss your requirements. By scheduling a 30 minute ‘discovery call’ You will get a taste of what coaching can do for you and learn more about private coaching options with Annie, how working one – to – one with Annie gets you moving in the direction of your dreams.


Why wait another day to change your life? Call + 44 07739 388072 NOW.

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What people say…


Anybody can call themselves a ‘Life Coach’ but it takes somebody unique like Annie to actually put the theory into practice and help people to help themselves. When we worked together on the ITV series, I told her that I though her methods were amazing!

– Jeremy Kyle


Annie Ashdown, you are at the credible end of life coaching. Your talent for engaging with people and allowing your warmth and integrity to create a rapport is second to none. I respect you enormously, not only are you gorgeous on the outside, but also on the inside, I will highly recommended your services.

– Jessica Huie, MBE
Adviser to Prime Minister on Enterprise Britain.


Annie’s expertise has helped motivate and inspire so many women. She is the leader in her field.

– Lynne Franks
Best Selling Author, TV Personality


Annie is full of wisdom with a wealth of experience and her techniques are amazing!

– Jo Hemmings
Author, Celebrity Psychologist, ITV This Morning


‘Annie Ashdown you are a brilliant coach. You are simply the best!.’

– Meg Matthews

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